The animation begins with geometric construction lines that gradually converge to form the CarmoForm symbol. The motion language follows the same logic as the brand identity: balance, alignment, and transformation. Smooth trim paths and subtle easing curves were used to create a sense of progression and control — mirroring the craftsmanship and precision that define the company’s products.
The animation ends with a clean fade-in of the wordmark, establishing harmony between symbol and typography.
Every frame is timed to maintain readability and flow, ensuring the logo remains impactful across digital platforms.
Technical Workflow
Software: Adobe Illustrator (for vector preparation) + Adobe After Effects (animation).
Techniques: Shape layers, trim paths, track mattes, and custom easing curves via Graph Editor.
Duration: 1.8 seconds (core reveal) + 0.4 seconds hold.
Exports:
.MP4 (social/web)
.MOV ProRes 4444 with alpha (master)
.JSON via Bodymovin (for Lottie integration)
Color profile: sRGB IEC61966-2.1
Frame rate: 30 fps
Purpose
The goal was to give the CarmoForm identity a living, dynamic signature — one that reinforces brand recognition in motion while keeping the integrity of the static design.
The result is a lightweight, responsive, and timeless motion system ready for use across web, presentations, and video content.
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