A bolder, more commanding wordmark — with a deliberate cut in the letter G — designed to reinforce SIGA's authority and leadership in sport integrity.
The wordmark was redrawn in a heavier, more distinctive typeface to improve impact and legibility across platforms. A subtle modification to the G gives the logotype its own recognisable character, and the same G became the unit for clear space around every version of the logo. The system includes vertical and horizontal lockups pairing the existing globe symbol with the new wordmark, positive and negative monochrome versions, and a 3D treatment of the symbol for motion and digital use. The palette was anchored in Pantone 300 C and Pantone 2757 C, supported by white and a scale of cool greys.
“Leading the way for Sport Integrity worldwide” — a punch line built on mixed typography: a condensed, upright voice for the statement and an energetic brush script for “Sport Integrity”, bringing movement into the message.
The imagery direction combined black-and-white athlete photography with diagonal bands of SIGA blue and a circular badge holding the logo — a contrast between raw effort and institutional trust. The concept was extended to social media carousels, showing how the identity could work as a consistent campaign system rather than a single logo update. The proposal was not adopted, but it remains part of how OpulentPeak thinks about sport brands: identity as a system built for movement, not just a mark.
Next projects.
(2016-25©)
